Dual purpose-flexible ice or soothing heat. Delivers soothing hot or cold therapy in one convenient solution. Adjustable insulating neoprene wrap conveniently holds gel pack in place. Flexible design can be used on multiple body parts. Heat therapy is great for muscle aches, cramps, stiffness and arthritis. Cold therapy is ideal for sprains, strains, bumps, bruises and insect bites. Fast, reliable relief. Reuse again and again.